I was able to partake in a workshop provided by Studio Blup, a creative agency. It was led by the two company leaders. Studio Blup are known for working with brands such as Hugo Boss, Nike, Metallica and Kylie Skin. In a group we were tasked to rebrand the tennis brand, Donnay. I developed the idea to create a USP for the brand that was "tennis with a more streetwear feel" as other tennis fashion brands tend to opt for a preppy style. I developed mockups and mood boards for the group. We were selected by the brand as winners!